The basic message is simple and incisive: REAL LEATHER IS REAL SUSTAINABILITY. And it declines in a series of statements and visual effects that have a very specific purpose and that can no longer be repealed: communicate the many obvious and sustainable advantages of leather. But also, to deny the paradoxical accusations made by deceptive campaigns, based on erroneous assumptions and, Sometimes, objectively beyond the limit of the ridiculous.
The new UNIC campaign – CONCERIE ITALIANE was created in collaboration with spring Studios international agency.
It is mainly aimed at final consumers, because they understand the absolute value of a product of excellence, whose identity is based on undisputed characteristics of naturalness, durabilidad y creatividad.
To achieve this, the REAL LEATHER IS REAL SUSTAINABILITY campaign will spread to everyone on the web and social media, using traditional channels and through specific initiatives. With special attention to the places and times when media attention will allow to obtain a greater dissemination of its messages.
La nueva campaña de UNIC apunta a difundir y fortalecer el conocimiento y la conciencia de la “piel”, especially among younger generations, communicating its identity as a historic and consolidated example of a circular economy. Leather, In fact, is a by-product of the food industry intended to be subject to disposal techniques that have a strong impact on the environment. The tanning industry, On the other hand, gets it back, ennobles it and transforms it into a material with extremely high added value and multiple uses: Fashion (leather goods, Shoes, Clothes), Automotive, furniture and design.
For all these reasons, the skin is not afraid of comparisons and rejects the critical perceptions that surround it, result of misinformation, hypocrisy and media manipulation. And they tend to minimize the concrete green approach, proactive and rational of an industrial sector that represents a real spearhead of footwear and leather goods manufacturing fabric.
For more information, you can check out the following link from Unic: